David Fullerton

Marketing is a funny old thing.

 

Funny, because it mixes art and science, two things that usually do not mix; think about how many accountants you know that get excited at the marketing department's new crazy expensive idea that would elevate the brand. Old, because marketing has been around as long as we can remember in some form or another. 

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This is my fascination with how marketing, through the years and use cases, is fundamentally the same; it is just the medium in which we deliver that changes. 

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There are plenty of people who understand the medium—you have Google ad experts or social media managers and a whole host of others, specialists in their field— but the true power comes in combining all of those things and underlining them all with a strong proposition that customers cannot resist. 

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This is where I come in; I help businesses take a more holistic approach to their marketing and bring together the experts for delivery, ensuring everything works as it should.

 

 All this with a sprinkle of behavioural science and psychology to put you ahead of the competition.