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Behavioural economics is a field of study that combines psychology and economics to better understand how people make decisions. Unlike...

As an investor, there are certain key factors that you look for when assessing a new startup. These factors, commonly known as the 5 T's,...

Understand the 4 ways customers search for businesses online and you will understand what you need to dominate on the first page of...

For those not familiar with the business model canvas, it is used as a strategic planning tool. It allows you to plan the ideas of how...